Rivian has filed plans for a “international product launch” on March 7 at its new flagship retailer in Laguna Seashore, and paperwork present the launch of the extremely anticipated smaller, extra inexpensive R2 platform.
Rivian just lately opened a brand new flagship retailer in downtown Laguna Seashore, on the positioning of a historic theater, first opened in 1936, that had fallen into disrepair. Led by Rivian design VP Denise Cherry, the corporate restored the constructing right into a retail and occasion area, full with stage and theater display.
The theater is only a few minutes away from Rivian’s headquarters in Irvine, making it geographically handy for the corporate to make use of for occasions. And on the grand opening of the theater, we definitely thought it could be an important area to make use of for product unveilings, for instance…
Positive sufficient, Rivian went earlier than the Laguna Seashore Metropolis Council final night time to ask for permission to make use of the theater and public seashore throughout the road for a “international product launch.” This was scheduled for the afternoon of March 7, and Rivian requested that six automobiles be positioned on the garden subsequent to Foremost Seashore, throughout the road from the theater, for public show.
As a part of the submitting, Rivian included a diagram displaying the supposed use of the garden, with a doc titled “RIVIAN R2 LAUNCH”:
Nevertheless, Rivian seems to have withdrawn its request to make use of the general public seashore, after minor however vocal opposition from some native residents. However this doesn’t suggest the occasion is being canceled totally, and what’s extra, the submitting exhibits that Rivian appears poised to launch the R2 in a month and a half.
Since Rivian owns the occasion area on the theater, it could not require a particular exception to make use of public land, so it may nonetheless plan to make use of the ample area on the venue for a launch.
It is no secret that Rivian has been engaged on a smaller and extra inexpensive model of its R1T and R1S automobiles. These automobiles have acquired common reward, however their beginning value of roughly $80,000 places them out of the attain of many.
So there’s a variety of room for Rivian to take its branding and momentum from the R1 and apply it to a automobile that may attain extra customers – consider this as Rivian’s “Mannequin Y” (the best-selling automotive on the planet final 12 months) on the R1s. “Mannequin X.”
We have not seen a lot in regards to the R2 thus far, however we did catch a glimpse of it beneath a canopy the place it seems to be smaller than the R1, in comparison with the corporate’s (tall) CEO RJ Scaringe standing subsequent to it , however retaining an identical boxy form. We have additionally seen some background advertising materials suggesting that the R2 will retain the R1’s iconic headlight design, and we have beforehand seen a glimpse of the fender in clay mannequin kind.
However we wish to know extra about it, hopefully on March seventh (and we hope they hold that “ice cream truck” as a part of the occasion…).
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